Powering Net Zero Commitments

Facebook aims to fight myths on climate change with its new science backed information hub

Share this article on your social networks.

Major talking points:

  • Facebook has announced that it intends to launch a new information hub that provides its users with science-backed information concerning climate change.

  • Facebook wants the information centre to provide its users with data, facts and figures from factual sources.

  • This move to create a climate change information hub comes after Facebook has had to deal with a spate of misinformation across its services. This misinformation had to do with the cause of the wildfires that raged across the United States’ West Coast.

Facebook announced that it would launch a new information hub to offer its users “science-based information” concerning climate change. The social media giant disclosed that a link to the hub will appear when people searched for climate change-related information on Facebook, or when certain posts related to climate change are seen by people.

 As reported by The Guardian, the climate change information hub comes as a result of the spate of misinformation on the site regarding the cause of the wildfires that have raged across the western part of the USA. There was an article shared over 60,000 times on Facebook stating that Antifa arsonists were behind the wildfire. 

Facebook announced in a blog post that the new feature is to be known as the Climate Science Information Centre and it aims to provide the social network’s users with data, figures and facts from factual sources. These sources are reputable and include the U.N. Environment Programme, Intergovernmental Panel on Climate Change, World Meteorological Organisation, the National Oceanic and Atmospheric Administration and the Met Office.

Apart from the newly formed information centre, Facebook stated that it would continue its commitment to reducing the distribution of posts containing false information on its News Feed feature. It aims to label posts containing false information as false. The Social network giant did, however, not state if those false posts were going to be removed. Facebook also did not state if posts found within private Facebook groups to contain misinformation concerning climate change would be removed or labelled as false.

Over the year, Facebook has deployed information centres as a valid tactic to battle the spread of misinformation on Instagram and Facebook. It was in March when it launched its COVID Hub and August when it rolled out its voter information centre.

The Climate Science Information Centre will be available immediately to users residing in the United Kingdom, US, Germany and France at launch. However, “it should appear in more markets soon”, according to the company.

Related Posts

The most important scientific discovery of our time: NetFlix
Netflix states that the film, just released, centres around David Attenborough and Swedish Professor Johan Rockström's research and records “the most important scientific discovery of ...
Read More
4 Massive Climate Rulings Prove that Big Oil, Gas & Coal Are Running Out Of Hiding Places
3 global fossil fuel giants have been on the end of embarrassing rebukes over their inaction or inadequate action on ...
Read More
New IEA report gives meaning to Net Zero – five key insights
The IEA has released its long-awaited roadmap highlighting how the globe’s energy sector could slash its planet-heating emissions to net zero in 30 years
Read More
Methane emissions
Lowering Methane Emissions Is The Fastest Way To Slow Global Heating- UN Report
The new UN report discovered that methane emissions can be halved by 2030 with existing technology and at a reasonable cost. A large proportion of ...
Read More
Increasing Climate Change Promises are Moving the Needle
Recent and increasing promises concerning climate change made by major countries could bring the earth a fraction closer to the possibility of a more stable ...
Read More
Shocking results for nature’s climate change resilience – Retracing a century old wild life survey
When Berkely researchers following in the steps of Joseph Grinnell, a biologist who over a century ago developed a pioneering ...
Read More
Tech billionaires’ Ironman approach to climate change vs. planting trees
3 of the 5 richest individuals in the world, are all aiming to create new technologies which can lower the world’s carbon emissions and fight ...
Read More
climateaction 100plus
World First Net Zero Company Benchmark of the World’s Largest Corporate Emitters
Climate Action 100+, a $54 trillion investor coalition, released a report that evaluated several companies' climate change performance.
Read More
why do we need to conserve resources
74% of Economists Says Net Zero Actions are Economically Desirable
The majority of the international climate economists polled in February stated they had become increasingly concerned about climate change over the past 5 years
Read More